Home » Cosmetics Articles » Nivea Brand Powers Ahead in 2007
Nivea Brand Powers Ahead in 2007
Beiersdorf Middle East FZCO, trademark owners of the famous NIVEA brand for the Middle East & West Asia, posted an impressive 47% net sales growth this year compared to 2006,
/Cosmetics PR News/ - March 11, 2008 - its best result so far since it started operations in the regions 40 years ago, and an extraordinary achievement for the company in its first full year as the affiliate of the Beiersdorf Group.
Commenting on the company's performance, Robert Taylor-Hughes, Managing Director and CEO said: "It's a remarkable achievement and slightly better than what we had projected. Out of the 16 countries where we operate, Qatar posted the highest individual country result with a 69+ percent sales growth over the previous year. At our recent annual Middle East conference in Rio de Janeiro, our Partner Of The Year was awarded to New Medical Centre from the UAE, based on the best overall performance set against our benchmarked KPI objectives. Our Sales would have been even higher for our region if not for the capacity issues we faced during the year, as a result of unexpected higher demand for our products across the world, especially for our newly launched products such as DNAge anti-age program. Nonetheless, our supply chain optimization program (SCOPE) and new logistics facility in Jebel Ali Freezone improved our local service levels by 7+ percent during the year."
Taylor-Hughes also noted the impressive gains the company achieved across the region, according to results provided by Nielsen's market share data. "This is a testament to the strength of our sales organisation and distribution capabilities, which helped raise the number of products in our portfolio at the No 1 and No 2 positions to 48, showing our brands' dominance of the market across the region," he added.
More impressively, according to Taylor-Hughes, NIVEA managed to take the highest market share gains from our peer group in the core volume FMCG categories of General Purpose crèmes, body care & Deodorants despite stiff competition. He said: "We further consolidated our strong position in men's grooming and strengthened our No.1 position in the mid priced color cosmetics sector with NIVEA Beaut reaching an outstanding 46.2% market share, gathered from retailers EPOS data."
2007 Consumer insight research from TNS across the UAE, KSA and Lebanon proved NIVEA represented the brand 'most top of mind', 'most purchased' and 'most liked' by consumers across the region as a result of the outstanding regional marketing efforts.
The Beiersdorf Group similarly released its annual report on the 28th February 2008, posting record sales in it celebration of the brand's 125th anniversary. Group sales rose by 9.1% as best in class and significantly higher than the global C&T growth rates. Sales reached 5,507 million and EBIT margin increased to 12.4%. The three main global brands in the companies portfolio grew as; NIVEA 11.4%, La Prairie 10.7% and Eucerin 19.6% respectively.
"It has been a fantastic year for our regional team which now boasts 18 nationalities and allows us to effectively respond to consumers' wishes in this culturally diverse region."
The award winning media friendly 2007 Beiersdorf annual report is available at: www.annualreport.beiersdorf.com/2007
TRACCS Jordan
Maha Al Rawashdeh
Tel: (+962) 6 5924114
Fax: (+962) 6 5924334
E-mail: jordan@traccs.net
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com |
|
|
Press Release Contact Information:
FMK FMK
SACCS/TRACCS (Jordan Office)
MD
|
|
|
|
|
|
|
Advertise With Us |
About Us |
Contact Us